Most MSP websites have the same problem. They look professional enough, they load reasonably fast, and they list the services. Nevertheless, the phone isn't ringing, and the contact form stays quiet.
The instinct is to blame traffic. The real issue is almost always the website itself.
A quality website is the most valuable element of any managed service provider’s marketing, which is why we take every step of the website development process so seriously. This includes the launch phase—everything that needs to happen before and after your site goes live.
We’ve developed a comprehensive process that we follow every time an MSP turns to us for help in creating a website that effectively represents their business—something we call the Ultimate MSP Website. Keep in mind that this is a process refined over decades of launching websites, proven hundreds of times to maximize the likelihood that your MSP website goes live with minimal issues.
SEO is important, but being found online goes beyond just whether or not your website is optimized.
Let's talk about expanding your digital footprint beyond the confines of your own website. Building your reputation and authority outside of your website is where off-page Search Engine Optimization (SEO) comes in, and it's vital for attracting those high-value local clients.
Leads are an invaluable asset for any business, so generating the high-quality, engaged ones your organization needs to attract is essential. There are numerous ways to do so online, so let’s discuss some methods for encouraging these leads.
We often say that a business’ website should serve as the centralized hub for all of its marketing efforts. It is where you should direct your prospects and contacts to really hammer home your value proposition and push them to convert. Your blog can (and should!) play a role in all this.
Let’s review some practices that will help you optimize your blog and make it as beneficial as possible.
Video marketing has already proven to be a popular and effective outlet for organizations in many industries. The numbers explain why. On average, a website visitor will spend 88% more time on a website with video than one one that doesn’t. That’s 88% more time to get your message across.
Our JoomConnect integrations help to automate a lot of critical processes for managed service providers to make their sales, service and marketing efforts standardized and simplified. We wanted to take a few moments to dive into some of the capabilities that a form on your website’s landing pages can offer in conjunction with ConnectWise Manage and Autotask.
The landing page is the apex of your marketing funnel. It’s where you want everyone to end up and (hopefully) convert. As you might imagine, this makes the quality of any given landing page a critical consideration and something that needs to be prioritized on your website.
Let’s go over the process of building up your landing page so that it is as effective as possible in achieving your goal.
Despite reports to the contrary, 404 errors do not directly hurt your SEO and marketing practices. They can, however, indirectly cause issues. We’re going to examine how, but rest assured Google doesn’t look at a 404 error and take points from your site as if it was a punishment.
When did you last take a good, hard look at your business’ website, and overall web presence? When did you last check to see whether or not your business’ website was doing a good job of representing your business?
You've got a shiny new website and it's time to start turning those visitors into leads, and then turn your leads into prospects. There are a lot of different paths you can take to do this, but first you'll need a basic understanding of the web marketing funnel.On your website, you need to have an offer. Frankly, you should have a few offers to cater towards the different ends of the marketing funnel.
It won’t matter that your MSP’s website is a top-of-the-line, high-end, fully-featured masterpiece if you do not market it. All the time and resources you’ve spent making that masterpiece will have been wasted because no one will be able to find and see it. However, this is easily fixed with some marketing.
URL—or uniform resource locator—is the technical term for the web address used to navigate to a website. Historically, the URL has always begun with “www,” to signify the “world wide web”... but is it really necessary to include this information on your marketing materials?
As an SEO tool, Google’s Search Console provides a variety of services designed to tell you how searchers interact with your website. The Search Console also gives you some insight on how the Google search engine sees your website. Sometimes, Google Search Console will email you and let you know if something is amiss.
As you probably know, the most effective phishing attacks tend to push a sense of urgency on the user. Hurry, don’t think, just click!
One thing that most search engine optimization experts agree on is that including keywords in your web content is a good strategy. Think of keywords as the most pure version of your website’s content… if you wanted to sum up this content in just a word or a phrase, what would that phrase be? Let’s go into how you can determine what your keywords should be, and how you can use them to your advantage.
A website is a key component to any business’ marketing these days. For MSPs, there are a lot of options out there for pre-built or templated websites. This includes our Ultimate MSP Website, which comes with over 100 pages of content to choose from, several different designs, and a ton of features. In addition, we can also build custom websites. Let’s explore the differences.
In previous newsletters, we've talked about how the use of social networking and microblogging sites like Facebook and Twitter as a resource to drive traffic to your organization's website is quickly becoming the most affordable marketing strategy for businesses of all sizes. Once they get to the site, however, many businesses lack the resources that will keep visitors there. One way to improve the amount of useful information on your site is by using a blogging component.
What made online marketing a boon for businesses was the capacity to provide nearly real-time, focused search engine optimization (SEO) results. SEO can provide a wealth of information about user engagement, which - combined with this ability to acquire and analyze data quickly - can turn marketing and promotion on its ear.
You may have heard this joke before: where should you hide something that you don’t want people to find? The punchline that goes with it: you hide them on the second page of Google.
