JoomConnect Blog

If there’s one thing that’s becoming increasingly difficult to do, it’s capturing and maintaining someone’s attention online. There’s just so much stuff out there to distract them. This is one reason why email marketing is considered a solid option to catch a prospect’s attention…but even email inboxes are frequently overstuffed and skimmed over.

This can be a problem for your marketing efforts, unless you offer something extra. Oftentimes, that “something extra” should be video, as it helps you build a trusting connection with your audience and promotes your ability to make more deals. 

Let me ask you an important question: would you find a statement more impactful if it came from a business or if it was presented from the perspective of one of its clientele?

It's probably the second option. It only makes sense… even if it’s the business distributing it, the fact that someone else’s name is tied to a statement adds significant confidence that the contents are trustworthy. This is precisely why client success stories can be so compelling when featured in your marketing.

Let’s talk about how to use these powerful marketing tools for yourself, but first…

Effectively communicating and relaying information to visitors to your website is easier with marketing videos.  Communicate your services, company culture, company values and anything else you think is important to your prospective and established customers via video. To the uninformed and unprepared mind, marketing videos may seem like a lot of work, but with some information and planning, your MSP website can start reaping the benefits of adding marketing videos to your website.

Videos are a great way for your MSP company to connect with your potential prospects and customers and increase the time spent on your website. A video is a quick and easy way to market your company, allowing you to introduce your company to the visitors of your website as well as showcase your products and any services that you perform. Let us tell you some reasons why your MSP website should be featuring marketing videos.

Like a lot of your digital marketing, you want to focus on is getting your MSP’s SEO ranking up so that your business is on page one of Google. A great way to improve your ranking is to take advantage of video marketing. However, you must do it right. This means you optimize the videos that you upload on YouTube, a company owned by Google that can help you improve your search engine ranking.

While we’ve frequently spoken about the power of video in your marketing, particularly for a managed service provider, there are a few aspects that we haven’t really touched on yet. Sure, we’ve talked about how adding videos to your website can help make your message more impactful and how to set up certain kinds of videos, but we’ve never really discussed how to get someone to click on the video to watch it.

Video marketing has already proven to be a popular and effective outlet for organizations in many industries. The numbers explain why. On average, a website visitor will spend 88% more time on a website with video than one one that doesn’t. That’s 88% more time to get your message across.

Is your MSP website having a problem keeping visitors on your site long enough to convert? Video is a great way to increase engagement, however only if it’s done correctly. Here are some best practices to incorporate video on your website and retain the attention of potential leads.

You want to engage your website visitors, and talking head videos are a great way to do this. However, you may be apprehensive about embarking on such a labor-intensive marketing strategy. We won’t lie to you; this type of video is a LOT of work to put together. However, that doesn’t mean it’s something you shouldn’t incorporate into your own MSP marketing efforts.

The talking head video format is an interview style of recording where the camera focuses only on the speaker while they are giving their view on an issue or explaining a topic. Let us tell you six reasons why videos of this style are just what your MSP marketing efforts need to drive conversions.

It’s no secret that we’re fans of video marketing for business-to-business communications -- we’ve discussed the positive benefits quite often. However, we’ve yet to talk about how to best use the de facto platform for video content in your strategy. YouTube has considerable utility where marketing is concerned, especially when leveraged to its full potential.

Video marketing has become a power in its own in the marketing world, to a point that companies are specifically adding money to their marketing budget just for those videos.

Video plays a big role in lead generation and conversion for B2B companies. More and more managed service providers are discovering how powerful online video marketing is. Have you given it a try?

One of the biggest benefits to using social media in a marketing strategy is the fact that it gives you the opportunity to experiment with different kinds of content--like, for instance, video. Video is a very strong marketing tool to use, but the social media platform will have an influence over what kind of videos are most effective. Today, we’ll explore how to optimize your video strategy for the different social media channels.

Anyone who has spent time researching articles and blogs about B2B marketing strategies will tell you that there are countless sites that discuss the importance of video marketing in our current digital climate. In reality, however, there is a major difference between knowing that you should be marketing with video and actually marketing with video. The issue is no longer if you should use video in your marketing but how to begin developing a video strategy that gives you the results you’re looking for.

Why should you be using video in your marketing? Well, to be honest, if you’re not using it now, you will soon be one of the only companies not using it. More and more businesses are discovering how powerful online video marketing is and how easy it is to distribute to potential clients worldwide!

Is your marketing in a rut? You’ve shared miles and miles worth of copy, all delivering considerable-to-extraordinary value to your readership. You’ve produced blogs, deliverable brochures and case studies, postcards, yet your marketing seems to have reached its peak, far short of what you know you can achieve somehow. That “somehow” could very likely be through some well-produced video content.

In this six-part blog series, we’re taking a look at the key metrics we recommend monitoring when trying to determine how to improve your marketing. Here, in part two, we’ll examine the top five metrics you should be looking at in regards to your video marketing efforts.

IT service is a highly-competitive field, making it more important than ever to both attract prospective clients to your website, and engage them with your content. Adding videos to your website is one easy way to increase your search engine rankings, as well as improve user engagement. It’s a marketing trend that many businesses are taking advantage of, meaning that your website must have videos in order to be competitive.

Nearly every advertising guru, blogger, sales executive, researcher, or analyst who focuses on marketing will tell you the same thing: Having videos on your website will improve your user engagement and increase the amount of leads generated. In fact, marketing researcher Dr. James McQuivey estimates that a one minute video has the same effect as 1.8 million words or 3,600 typical web pages.Knowing that you want to incorporate videos into your marketing strategy is the easy part.